Special Events

Scheduling special events for your restaurant can generate additional revenues at little additional expense.

For example, if your goal is to increase your plate count on Tuesday nights, you can designate every Tuesday as “something special” for your customers. It might be a special menu item or a “theme” dinner, or perhaps a discount on appetizers or desserts – items that usually have the greatest profit margin.

Getting the word out about these nights is simple. Just prepare tent cards for your table, or an email to customers on your list. It never hurts to ask your customers what they would like to see included on these nights, making them feel more involved in the process.